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Apple’s podcast subscriptions went live today—with a 30 percent cut


As previously announced in April, Apple has today launched its new Podcasts Subscriptions feature on iOS, iPadOS, and macOS. The system allows users to subscribe to podcasts (or groups of podcasts called Channels) for extra perks.

Perks can include early access to episodes, as well as ad-free listening. Some shows may offer bonus content for subscribers as well. You can subscribe to a podcast with just one button using Apple’s payment system.

Podcast creators can charge whatever they please, with the minimum subscription fee being $0.49 per month. Apple takes 30 percent of that amount for the first year, but if a subscriber remains active beyond 12 months, Apple switches to taking just 15 percent of that subscription fee.

Fortunately, Apple doesn’t have any rules against additional ways to monetize podcasts that offer these subscriptions, such as asking listeners to also back a Patreon.

When you subscribe to a podcast, its show page will have a “Subscriber Edition” label on it. You can also trial subscriptions to participating podcasts to see if they’re worth actually paying for. The length of time these trial subscriptions last varies, but it seems to usually be a few days or as long as a week.

Channels are basically podcast bundles curated by someone. Channels aren’t limited to podcasts using Apple’s new subscriptions offerings, though. When you follow more than one channel, a new “My Channels” section will appear in the Listen Now tab of the Podcasts app. Initiating a paid subscription to a channel gives you subscriber status with all its member podcasts.

Podcasts Subscriptions will be available in 170 countries and regions on devices running iOS 14.6, iPadOS 14.6, and macOS 11.4 or later.

Listing image by Apple



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